Fundraising Strategy How to set the path to the future

Times are challenging for non-profit organizations. Resources and budgets are scarce and obtaining reasonable funding becomes more and more difficult. Therefore, NPOs are forced to set priorities and choose wisely among many possible ways to fulfil their mission. A careful and strategic assessment of the different options is necessary. In order to survive, NPOs will need to develop integrated fundraising strategies which access a wider range of funding sources to jointly maximise the exploitation of the market potential. By taking into account the market potential, the organization‘s objectives, and available resources a strong fundraising strategy helps you in making choices and setting priorities for what you want to achieve, when you want to achieve it and how.

Objective & Target Group

In this workshop you will gain a sound understanding of how to develop a sustainable fundraising strategy to fund an organization's overall objectives. Participants will gain an understanding about the process, methodologies and techniques to meet this challenge. Furthermore, you will acquire techniques to determine the potential for fundraising, how to balance a mix of fundraising activities matching resources and budget available. This seminar is suitable for ALL NPOs - from global to local, from large to small.

The target groups of this seminar are Executive Board Members and Managing Directors with strategic responsibility for fundraising, Fundraising Directors, people interested in the topic of fundraising strategy and how to establish it as well as fundraisers and those who would like to become one.


  • Reasons & prerequisites for a fundraising strategy
  • How to determine the fundraising potential of your organization
    • Market opportunities
    • Available infrastructure
    • Competitors’ activities
    • Fundraising audit
  • How to create and define a balanced mix of fundraising activities
    • Markets, Products, Channels
    • Investments
    • Payback period and break-even
    • Positioning
    • Human resources and organizational development
  • How to develop a realistic fundraising strategy
    • Setting clear and realistic goals
    • Mapping a pathway for achieving them
Participant fee:
EUR350.00 excl. 19% VAT
Registration for the SeminarReservation for the Seminar

Fundraising Strategy
Berlin, 2021-03-02

Participant information

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€ 416.50 incl. VAT per participant; for each additional participant from the same company, there is a discount of 10%. The participant fee includes participation in the seminar, confirmation of participation, seminar materials and refreshments.

If you have any further questions on our courses or the NPO-Academy in general, give us a call at +49 30 5200 43430 or contact us via e-mail at We look forward to hearing from you.

This seminar is part of the following courses

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