Direct Marketing Fundraising Reliable, scalable, measurable – the No.1 way to engage new donors
Direct Marketing Fundraising is the lifeblood of many organisations. Over time it has proven to be a hugely valuable activity for generating reliable and sustainable income which can be used for a wide array of your needs. It has also become an essential tool in generating awareness for your organisation and what you do.
Direct Marketing has the wonderful ability to simultaneously communicate your story personably and effectively to a large audience, yet many organisations suffer from devastatingly low open and response rates and donor retention rates. This is because they fail to truly engage the attention of their audience long enough for them to act.
From the language and imagery used, through to incentivised offerings, the best organisations and their marketers have had to develop a hard won war chest of knowledge and techniques that differentiate their appeals and cause their desired behaviour in a greater number of people.
Objective & Target Group
The aim of this seminar is to provide you with the Direct Marketing knowledge, strategy and tactics that leading charities have used to become household names. Being armed with this knowledge will enable you to significantly increase awareness for your organisation, generate higher levels of income and improve donor satisfaction, not to mention loyalty. To this end; you will learn all the essentials you need to implement a strong Direct Marketing appeal, how it can be used to provide a vital and stable base of funding and make sure your organisation is ready for role out.
You will come away from this course with a thorough knowledge and reference set, based on recognised best practice and the experience of many organisations where this type of fundraising has been successful. This should also enable you to make much more effective decisions not just for your organisation but also for your own career and for your own position inside your organisation. Above all, you will come away with practical knowledge which you can use straight away.
This seminar focuses on senior management and board members in charitable and non-profit organisations who want to understand what is involved in Direct Marketing, Fundraising Directors and Direct Marketing Officers who wish to benchmark their approach with international industry standards. This course is also suitable for fundraisers who need to learn the essential do’s and don’ts of Direct Marketing Fundraising along with how to communicate more effectively with prospects and donors via this medium.
- Overview of the fundraising audit and how to set fundraising objectives.
- Basic principles of Direct Marketing Fundraising and how it fits with other fundraising activities
- Understanding donor motivations and the factors affecting behaviour
- Market segmentation and the impact of the General Data Protection Regulation (GDPR)
- Developing your fundraising story and how to create effective Direct Marketing materials
- Creating your donor journey and implementing good donor stewardship
- The importance of retention / Life Time Value (LTV)
- 1 Day
- 10:00 – 18:00
- Participant fee:
- € 350.00 excl. 19% VAT
€ 416.50 incl. VAT per participant; for each additional participant from the same company, there is a discount of 10%. The participant fee includes participation in the seminar, confirmation of participation, seminar materials and refreshments.
If you have any further questions on our courses or the NPO-Academy in general, give us a call at +49 30 5200 43430 or contact us via e-mail at firstname.lastname@example.org. We look forward to hearing from you.